I get things done
When your personality is ENTJ - T - better known as The Commander - happiness lies in the joy of achievement. I make sure you reach your goals.
10+ years experience in ecom, digital & marktech
I'm a digital transformation expert, helping companies unleash the power of new technology, with a focus on making better products and services for your customer.
Impact led consulting & proven success
I uncover challenges, and transform complexity into insights and solutions. I identify success levers, align with executives, and drive execution—delivering impact that extends client collaborations.
Experience
Professional Background
Senior Innovation & Digital Experience Consultant
Epam Sep 2021 - Present
I help elevate brands and optimize customer journeys through design thinking, data-driven insights, and custom AI solutions. By blending creativity with cutting-edge technology, I implement strategies that deliver proven impactful results.
Key Projects & Deliverables:
Service Designer Ahold Delhaize
Led workshops to shape digital & Gen AI strategy across complex transformation initiatives for Ahold BeCSCE region.
Lead Creative Stratgist Joe & The Juice
Service Designer Roompot
Created and updated CRM flows and campaign content using AI-powered synthetic content pipelines.
Design of AI powered digital product with team to enable property onboarding and improve guest experience.
Lead Creative Stratgist Yamaha
Participated in content migration project across multiple platforms, transferring content between legacy & new system.
Digital Experience Moët Chandon
Led digital marketing, driving brand strategy, social campaigns, SEO, and end-to-end campaign execution to grow engagement and visibility.
Digital Experience Ecco
Developed the creative concept, global marketing campaign and strategy for launch new shoe.
My Skills
A comprehensive overview of my creative and technical expertise and professional capabilities.
Digital Product & Service Design
Systems Thinker & Strategic Mindset
Customer Journey Design
Visualisation & Storytelling
CRM or Customer Analytics & Insights
Facilitation & Collaboration Workshops
Digital Transformation & Innovation
Gen AI Product Development & Gen AI Advisory
01 Gen AI & Marktech Advisory
I identify business needs and high-impact generative AI opportunities tailored to your business. I also can lead workshops and training sessions to foster innovation and AI or Marktech expertise.
02 Gen AI Product Development
Experienced in leading the ideation, pitching, and creation of GenAI/ML proofs of concepts that demonstrate real business impact and align with responsible AI practices.
03 Facilitate Workshops
I'm experienced at facilitating workshops that transform ideas into actionable strategies. I drive innovation through frameworks and system thinking while effectively collaborating with stakeholders from all levels.
04 Strategy & Business Design
Develop and design the future of your business—strategies that integrate technology, drive disruption, and make your company software-driven? I can help you develop and implement that strategy.
05 Process Maps, Blue Prints & More
Conduct research, audits, and competitive analysis to drive improvement while using frameworks, system and design thinking. I create process maps, blue prints, journey maps and use AI to speed up the process.
06 Cross Functional Consultancy
I have proven ability to lead cross-functional projects, and integrating AI-driven solutions into business processes. I span almost all aspects of digital user experience: digital, brand, marketing, strategy, PR, SEO and AI.
What can I do for you?
Exploring My Projects
Throughout my career as a consultant and freelancer, I’ve created strategies and crafted digital experiences. Check out some of my projects!
Astrid and I worked together on TVH , and she was a brilliant person to work alongside. We had to do a lot of work in a short space of time and Astrid was proactive and diligent, going the extra mile to meet deadlines.
Eleanor Drew | Director Content Strategy, Epam
"Astrid is a great collaborator who naturally connects people and ideas. She is a fast networker, quickly establishing meaningful relationships across teams and departments. Her ability to work seamlessly with a diverse range of colleagues ensures smooth communication and alignment, even in complex projects."