My Latest Projects
Here, you can discover a selection of my projects. Throughout my career I created strategies and digital experiences to optimize customer journeys and elevate brands through design thinking, data and compelling content.
01 Web design
I’ll help you build or redesign your website and take care of everything, so you can focus on what truly matters in your business.
02 Copy
I’ll craft copy for you, making the process completely stress-free. UX, product, social, SEO or any engaging copy you need.
03 Workshops
Need help with your marketing strategy?
I facilitate innovative workshops that transform ideas into clear, actionable strategies for your business.
04 Strategy
Define and deliver end-to-end digital, marketing and brand strategies to enhance product experience and channel growth.
05 Research & Audits
Conduct research, audits, and competitive analysis to drive improvement while using frameworks and design thinking. I use AI to speed up the process.
06 Consultancy
I span almost all aspects of digital user experience: digital, brand, marketing, strategy, PR, SEO and AI. I rely on data driven decisions.
What can I do for you?
"She writes sharp, engaging copy and is highly creative in developing content ideas. A wonderful colleague - flexible, approachable, and quick to adapt to different organizational structures and culture"
Willemieke Frank | Owner, Where the magic Happens
"She is highly versatile in communication, excelling in social media (both copy and design), blogs, and (re)writing website content. It's a pleasure to have Astrid on your team!"
Hugo Swelsen | Owner, Team F
Digital
Experience
Strategist
Looking for creative and strategic expertise in the digital space? I’m an Amsterdam-based strategist with 10+ years experience in digital projects and experiences that drive business success.
I get things done
When your personality is ENTJ - T - better known as The Commander - happiness lies in the joy of achievement. I make sure you reach your goals!
10+ years experience in ecom, marketing & social
I have experience between every functional pillar in a digital organisation. I cross multiple disciplines to give you one view.
Impact led consulting & proven success
I identify success levers, align with executives, and drive execution—delivering impact that extends client collaborations.